Developing Hospitality Education in China: A Case Study of Guilin Institute of Tourism

Abstract

The paper examines an attempt to develop a new hospitality management programme at the Guilin Institute of Tourism in China. Using a case study approach, the research explores the process of curriculum review, redesign and implementation of a new hotel management programme. Two areas are identified for discussion based on empirical data collection, the perceived importance of and satisfaction with different attributes relating to teaching quality and the overall programme. The views of two stakeholders are explored, students and faculty. The study concludes that Guilin Institute has made considerable improvements in programme content and delivery methods and that evaluation of this kind can offer significant improvements and lead the way for developing hospitality education in China.